Terex were looking for a versatile venue that could provide a wide range of meeting and break out spaces as well as outdoor space that could handle large machinery (two 8.5 tonne diggers!) for an experiential event with international delegates. They wanted a unique venue with wow factor that could host everything on one site and in close proximity.
Over 120 delegates from all over the world attended with many delegates requiring two sets of translation devices. The unique design of the venue allowed the latest translation technology to be used, creating a solid solution that provided live translation to a variety of languages. This also included translation throughout the live product launch in the Warehouse. Many of the International delegates arrived at Birmingham International Airport and took midlands transfers taking around 30 minutes.